應屆畢業生
本科
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職位描述
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SUMMARY
- Highly proficient Brand Communication Manager with an exceptional grasp of the intricacies of human nature and the consumer truths of Gen Z.
- Must possess an unparalleled global trend and sports perspective, coupled with a robust comprehension of local trends.
- Demonstrable capability to adopt a global lens, particularly concerning North America and the GCA.
- Fluency in both English and Chinese is an imperative requirement, given the need for bilingual communication skills.
- Profound storytelling capabilities and the ability to craft narratives from inception are vital attributes.
- Previous involvement in the fashion apparel sector, product creation, or equivalent product management experience is mandatory.
- A success track record of serving top innovative global brands, including Apple, Nike, or luxury brands, is highly advantageous.
KEY RESPONSIBILITIES:
1) Lead strategic planning of adidas sportswear BRAND STRATEGY from 2024 to 2025, ensuring seamless alignment with corporate objectives and deep-rooted consumer insights.
2) Act as creative leadership own CREATIVE PLANNING, crafting ingenious communication strategies that resonate profoundly with the target audience and elevate brand prominence.
3) Act as owner of STRATEGIC PROJECT LEAD for China for China project and FAST TRACK. Collaborate effectively with cross-functional teams to propel forward strategic initiatives that coalesce seamlessly with overarching business goals.
4) Act as leader FUTURE STYLE, staying ahead of industry trends, discerning evolving consumer preferences, and embracing nascent technologies to architect the brand's forthcoming style direction.
KEY CRITERIA
Education with major in Marketing, Communications, Public Relations, Journalism or related disciplines.
7 years proven experience in marketing, PR or media communication
Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset.
Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add.
Result oriented and proactive.
Able to handle stress from timeline and working scope.
Attention to details and sensitive to finance data.
Candidate of Global MBA program degree is preferred.
COMMUNICATION
Native speaking in English
- Highly proficient Brand Communication Manager with an exceptional grasp of the intricacies of human nature and the consumer truths of Gen Z.
- Must possess an unparalleled global trend and sports perspective, coupled with a robust comprehension of local trends.
- Demonstrable capability to adopt a global lens, particularly concerning North America and the GCA.
- Fluency in both English and Chinese is an imperative requirement, given the need for bilingual communication skills.
- Profound storytelling capabilities and the ability to craft narratives from inception are vital attributes.
- Previous involvement in the fashion apparel sector, product creation, or equivalent product management experience is mandatory.
- A success track record of serving top innovative global brands, including Apple, Nike, or luxury brands, is highly advantageous.
KEY RESPONSIBILITIES:
1) Lead strategic planning of adidas sportswear BRAND STRATEGY from 2024 to 2025, ensuring seamless alignment with corporate objectives and deep-rooted consumer insights.
2) Act as creative leadership own CREATIVE PLANNING, crafting ingenious communication strategies that resonate profoundly with the target audience and elevate brand prominence.
3) Act as owner of STRATEGIC PROJECT LEAD for China for China project and FAST TRACK. Collaborate effectively with cross-functional teams to propel forward strategic initiatives that coalesce seamlessly with overarching business goals.
4) Act as leader FUTURE STYLE, staying ahead of industry trends, discerning evolving consumer preferences, and embracing nascent technologies to architect the brand's forthcoming style direction.
KEY CRITERIA
Education with major in Marketing, Communications, Public Relations, Journalism or related disciplines.
7 years proven experience in marketing, PR or media communication
Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset.
Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add.
Result oriented and proactive.
Able to handle stress from timeline and working scope.
Attention to details and sensitive to finance data.
Candidate of Global MBA program degree is preferred.
COMMUNICATION
Native speaking in English
注：聯系我時，請說是在安徽人才網上看到的。
工作地點
地址：上海徐匯區ITC Two - 徐匯區恭城路160號
求職提示：用人單位發布虛假招聘信息，或以任何名義向求職者收取財物（如體檢費、置裝費、押金、服裝費、培訓費、身份證、畢業證等），均涉嫌違法，請求職者務必提高警惕。
職位發布者
HR
阿迪達斯
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服裝·紡織·皮革
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200-499人
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公司性質未知
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廣州市越秀區先烈中路69號東山廣場12層
