應屆畢業生
學歷不限
最近更新
661人關注
職位描述
該職位還未進行加V認證，請仔細了解后再進行投遞！
Responsibilities
？ Develop traffic plan to ensure EC traffic and sales target completion
？ Collaborate with our media partner for EC paid media planning and buying by a strong and agile media matric planning and continuous optimization
？ Monitor traffic dashboard and highlight critical metrics and relevant action required to accelerate EC business
？ Analyze and identify trends across online consumer journey, providing insights and recommendation to drive earned traffic and sales
？ Plan and deliver EC big campaigns and monthly thematic activation to drive both sales and brand penetration
？ Drive platform initiated big campaigns/projects such as category captain, category day
？ Implement monthly thematic activation with brand team
？ ISV project support: co-work with ISV to analyze AIPL consumer journey to support business development
Requirements
1. Understand both paid, owned and earned traffic in EC environment, proven track record of performance media planning
2. Experience in media agency or FMCG/Home electronics industry experience is a plus
3. Creative thinking and data driven mindset
4. 4 years working experience
？ Develop traffic plan to ensure EC traffic and sales target completion
？ Collaborate with our media partner for EC paid media planning and buying by a strong and agile media matric planning and continuous optimization
？ Monitor traffic dashboard and highlight critical metrics and relevant action required to accelerate EC business
？ Analyze and identify trends across online consumer journey, providing insights and recommendation to drive earned traffic and sales
？ Plan and deliver EC big campaigns and monthly thematic activation to drive both sales and brand penetration
？ Drive platform initiated big campaigns/projects such as category captain, category day
？ Implement monthly thematic activation with brand team
？ ISV project support: co-work with ISV to analyze AIPL consumer journey to support business development
Requirements
1. Understand both paid, owned and earned traffic in EC environment, proven track record of performance media planning
2. Experience in media agency or FMCG/Home electronics industry experience is a plus
3. Creative thinking and data driven mindset
4. 4 years working experience
注：聯系我時，請說是在安徽人才網上看到的。
工作地點
地址：上海長寧區臨新路66號
查看地圖
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職位發布者
KayHR
聯合利華服務(合肥)有限公司上海分公司
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快速消費品
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200-499人
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私營·民營企業
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長寧區福泉北路33號1幢2樓
