應屆畢業生
學歷不限
2025-04-28 20:22:25
342人關注
職位描述
該職位還未進行加V認證，請仔細了解后再進行投遞！
50% Business Partner
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
50% Media Management
* Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
* Responsible for internal media management process, and be a doorkeeper for annual contract with media agency.
* Be a media expert to help brand team to build up a consumer/business centric media strategy:
* Justify the correct media objective and media mission for business delivery
* Identify the most relevant and effective"Touchpoint Mix"to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
* Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
* Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
* Be a communication bridge between brand team and parallel teams in CDO department
* Close work with parallel teams to provide holistic media solution to brand team
* Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
* Support on the communication and negotiation with agencies and publishers
注：聯系我時，請說是在安徽人才網上看到的。
工作地點
地址：上海上海
查看地圖
求職提示：用人單位發布虛假招聘信息，或以任何名義向求職者收取財物（如體檢費、置裝費、押金、服裝費、培訓費、身份證、畢業證等），均涉嫌違法，請求職者務必提高警惕。
職位發布者
Happ..HR
歐萊雅(中國)有限公司
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批發·零售
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1000人以上
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外商獨資·外企辦事處
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浦東新區東方路135號904室
