職位描述
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職責描述:
1、Understanding the brand strategy and regional market planning. Working closely with sales and marketing staff to conceptualize marketing campaigns and strategies.
深入了解整體品牌策略與區域市場規劃,協助品牌經理進行項目規劃,對項目活動進行充分理解與轉化;
2、Familiarize yourself with the brand, complete the regional brand activities, promote the brand and products with professionalism and personal charm.
熟悉了解羅曼湖系列品牌資產,負責區域的品牌活動主持,專業并富有個人魅力的推廣品牌及產品;
3、Representing the company at product launches, events, and trade shows. Monitoring customer feedback and escalating complaints to the marketing department.
品牌活動現場與消費者深入溝通,對消費者篩選、觀察,了解消費者對品牌和產品的反饋。
4、Cooperate with the sales department to introduce and recommend products, maintain the brand image.
與銷售部門協作,介紹并推薦產品,塑造品牌形象;
5、Maintain the relationships with VIP consumers, as a strong contributor for the sustainable development of the brand.
跟蹤并持續維護尊貴客戶,為品牌持續發展貢獻。
6、Builds and deploys Global Brand training programmes.
建立和部署品牌培訓計劃。
羅曼湖項目簡介:
Loch Lomond Group is a liquor group enterprise in Scotland, with the capacity covering the whole industrial chain. The history of the group at least goes back to the 1772 with the founding of Littlemill Distillery. It is also one of the oldest distillery.
羅曼湖集團(Loch Lomond Group)是蘇格蘭實力蒸餾酒企業,具備制桶、蒸餾、桶陳存儲、灌裝、銷售等全產業鏈功能環節。羅曼湖集團的歷史至少可以追溯到1772年小磨坊蒸餾廠(Littlemill)的建立,同時也是行業中歷史最悠久的公司之一。
Loch Lomond Group has three iconic Whiskies brands: Loch Lomond, Glen Scotia, and Littlemill, respectively with different characteristics. The Loch Lomond distillery is located on the border of Scottish Highlands and Lowlands, with both the sharpness and intensity of the highlands and the gentle ambience of the lowlands. In the distillery, there are four varieties of stills for creating unlimited possibilities of the whiskies. Spread the "Never Follow" brand spirit and becoming a premium global brand.
羅曼湖旗下有三個重量級威士忌品牌: 羅曼湖(Loch Lomond),格蘭帝(Glen Scotia),小磨坊(Littlemill),各具不同特色。酒莊位于蘇格蘭高地和低地的接壤地,兼具著高地的凌冽氣質和低地的柔和風情,同時其酒莊具有四種不同類型的蒸餾器造就了其口味的無限變幻,彰顯了 “永不從眾” 的品牌精神,成為全球高端烈酒品牌。
Loch Lomond Group has built up the LLG China operation office to discover the whisky market of Greater China.
任職要求:
1、An individual with 3-4 years' brand marketing experience, ideally in Wine
工作地點
地址:上海黃浦區上海-黃浦區外灘SOHO A座305室


職位發布者
HR
重慶江小白酒業有限公司

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快速消費品
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1000人以上
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私營·民營企業
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久運科創園辦公樓4樓