職位描述
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工作職責(zé):
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SENIOR MAREKTING MANAGER
POSITION DESCRIPTION
POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and? global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
Portfolio Management
Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
Lead the TA growth initiatives
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc ?to get alignment
Interface with WWT to gain support
Forecast portfolio performance and track progress towards target
Prepare report for internal communication
Organization Effectiveness and People Development
Assist CTAL to develop effective team structure to support the growth of business
Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs
Develop subordinates through coaching and training programs to deliver results
Resource Management
Lead team in the TA portfolio (or big strategic brand) ?budget planning and control
Allocate and manage in country portfolio budget and evaluate P
??????????????????????? ????????
SENIOR MAREKTING MANAGER
POSITION DESCRIPTION
POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with WWT and? global/local functional team as TA portfolio (or big strategic brand) lead.
Responsibilities
Portfolio Management
Lead the development of portfolio/franchise strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
Lead the TA growth initiatives
Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc ?to get alignment
Interface with WWT to gain support
Forecast portfolio performance and track progress towards target
Prepare report for internal communication
Organization Effectiveness and People Development
Assist CTAL to develop effective team structure to support the growth of business
Assist CTAL to establish competency requirement for every marketing position and performance standard for the major market programs
Develop subordinates through coaching and training programs to deliver results
Resource Management
Lead team in the TA portfolio (or big strategic brand) ?budget planning and control
Allocate and manage in country portfolio budget and evaluate P
工作地點(diǎn)
地址:上海靜安區(qū)南京西路中信泰富廣場


職位發(fā)布者
HR
輝瑞制藥有限公司

-
制藥·生物工程
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1000人以上
-
外商獨(dú)資·外企辦事處
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碑林區(qū)和平路116號金鼎大廈303
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